Author Archives for Nick Shepheard

It’s boring

June 22, 2018 11:17 pm Published by Leave your thoughts

Let’s imagine your part of the world is split into two chunks: business-as-usual and new-stuff.  Business-as-usual is what your team is paid to do, the things it’s relied upon to... Read more


The measures

June 21, 2018 11:17 pm Published by Leave your thoughts

So everyone pays attention to the things that matter, you set up reporting metrics. The obvious for the boardroom relate to financials and their drivers, like profit, conversion rates, acquisition... Read more


Serious job

June 20, 2018 11:17 pm Published by Leave your thoughts

Finding and competing for talent is just like finding and competing in any other market. It’s about access and differentiation. Access is a two way business. You need to find... Read more