Their castle
September 20, 2018 11:17 pm Leave your thoughtsCustomers will buy when they’re ready. Not when you want them to, not when makes most sense to you, not at the most objectively logical moment (or even for logical... Read more
Author Archives for Nick Shepheard
Sluggish systems
September 19, 2018 11:17 pm Leave your thoughtsFinally? Finally! Finally the market is moving your way. That long-planned success might actually happen. Is happening. Is here. Now, Revenue is up, profit is up, spirits are up. The... Read more
The ropes
September 18, 2018 11:17 pm Leave your thoughtsThere’s a mismatch between what you know and what you know is important. All the little things that go on, the ways of working, the short cuts and weird ways,... Read more
So demanding
September 17, 2018 11:17 pm Leave your thoughtsCustomers can be so demanding. Sometimes, all they seem to want is information about your products and services, about the products and services they’ve already ordered, about how to deal... Read more
The decision means this
September 16, 2018 11:17 pm Leave your thoughtsNews travels. Somehow, everyone knows the result of the meeting, the bid, the fundraising, the partnership, the product-development launch-cycle buy-and-build phase-workflow. Everyone. Those at the sharp end, who contributed the... Read more