New markets don’t work the same way as old markets. In established markets, products go head-to-head in three fields of combat: price, features and positioning. Competition is clear and the... Read more
On this side of the table, it’s tempting to think that the cost of our product is written on the sticker. If the service or hardware or software or training... Read more
There’s the easy path. The do it myself path. The take control path. The do it my way or it’s the highway path. There’s the lazy path. The look on... Read more
Continuously published since 1966, Peter Drucker’s The Effective Executive lays out five principles that lend any executive the ability to “get the right things done.” The language is from a... Read more
Business presents many opportunities to explore risk. What am I willing to do? Investing, assigning blue-sky budgets, hiring an unknown, betting the farm. It’s about personal or corporate appetite for... Read more