Inside the organisation, every number has a story. Price comes from somewhere; maybe it’s your gut telling you what the market will stand, or competitor comparisons, or game theory, or... Read more
We’re all a little prickly sometimes. Someone says something insensitive, or fails to say something, or forgets to ask someone. Or a customer is arrogant, or acts entitled, or doesn’t... Read more
It’s easy to judge. It’s probably the default. A quick look, a sharp mind, bounced off experience … got it. Until you’re wrong. The shabbiest guy in the meeting, “interested... Read more
You’d think that it is all about substance. That form is less than function. That how it works is more important than how it looks. That they see it for the... Read more
If you try building a full service proposition in a stack ‘em high sell ‘em cheap box shifter, or discounting out the back of a premium front end, or any... Read more