September 25, 2015

Books and covers


It’s easy to judge. It’s probably the default. A quick look, a sharp mind, bounced off experience … got it.

Until you’re wrong.

The shabbiest guy in the meeting, “interested in the roll-out,” who turns out to have 44,000 staff and the final word. The down-at-heel investor with fraying collar, shuffling in late, with a greater net worth and a stronger decision muscle than the rest of them put together. The quiet kid in the corner who commands the room as soon as she starts to speak.

It’s not what they look like, it what they contain.

Skippy Strategy: Don’t dismiss the guy in cords – treat everyone the same.