Is Oakley Skippy?
March 30, 2009 8:43 am Leave your thoughtsI’ve trained and raced in Oakley sunglasses over the years. To be honest I can take ’em or leave ’em. I like the way they keep the wind and dust... Read more
Author Archives for Nick Shepheard
Making promises
March 28, 2009 12:00 pm Leave your thoughtsTo get customers you have to get in the market, and being in the market means being in the marketing business. Where is your marketing now? Are you making promises?... Read more
Business Cards Aren’t Clever
March 27, 2009 3:14 pm Leave your thoughtsAt a conference yesterday I managed to snag nine business cards. Not actually a good thing as I didn’t ask for any. I guess I stuck my had out when... Read more
Ice Cream and how to deal with Entrepreneur’s Risks
March 26, 2009 11:01 am Leave your thoughtsWe’ve been incubating a fantasy in my house for the past few months. Ice cream entrepreneurs Let’s open an ice cream shoe; somewhere in Brighton, in a few years time.... Read more
Brand and Positioning
March 25, 2009 4:37 pm Leave your thoughtsWhat’s the difference between brand and positioning? I’ve been wriggling around this one for years. Part of the problem is that everyone uses them to mean something that they are... Read more