Working in the business to business world I always feel a little bit uncomfortable when people talk about brand. As I’ve said, brand is a (marketing whodoo) word for reputation.... Read more
Most HR departments do personnel administration, not human resources management. Back when I was hired for my first job, I spent a few minutes with someone from Personnel who walked... Read more
I had two conversations in pretty quick succession that pointed towards the extremes of service we face every day. Both talking about (different) new products. The first, a “name” advertising... Read more
I’ve spent a lot of time thinking about names recently. Working in a team, we’ve come up with a bunch of alternatives and pretty much settled on one. On the... Read more
This week I got involved in a conversation that had lawyers sitting on the other side of the table. Thankfully not the kind of discussion that happens when things go... Read more