It’s easy to become obsessed with the output; the actual thing you’re working on. That new feature, the deal, the partnership, the meeting, presentation, launch event.
You know, the thing.
The subject...
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The biggest problem with any project?
“I’m not sure.”
That doesn’t mean I don’t know what’s the biggest problem. It means, the biggest problem is always a lack of understanding or definition...
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At some point we learn that there’s a difference between wanting something to happen and doing what it takes to make it happen. Between hoping the stars will align and...
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When you write it down, it clarifies. On the way from brain to whiteboard to page, it gets embellished, enhanced. It takes on complexit, maturity, it evolves, is filtered, organised,...
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The easier solution is to solve the problem.
That means giving the issue the respect it deserves, digging in, working out what is at the heart of the thing, getting under...
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