Why don’t customers buy your product?
A little bit lost in Maryland this summer, my family and I came across... READ MORE
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Results for the category: Foundations
How to get ready for market
Image copyright: David Smith
Bringing a new product to market is an act of... READ MORE
What to name a company
Whether to name your company Bland or not is one of those decisions you'll live with for a while - a few months at least and probably for years. It can be tough though... READ MORE
A Business and its Beliefs
Thomas J Watson Jr succeeded his father as chief executive of IBM in 1952. His leadership was something of a success. IBM experienced around 30% compound growth, year...
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What’s wrong with naming your company Bland?
When Mark Twain said,
"The difference between the almost right word and the right word is the difference between the lightning bug and the lightning"
he wasn't talking about naming a new power generating company.... READ MORE