November 24, 2025

Place our bets

Rafts

Bringing new things to the world is about creativity, and grit, and luck, and connections and hard work, and focus, and teams and all the good things that we deal with every day.

The other thing, talked about less often, is a flexible and accommodating relationship with risk.

To do new and difficult things, we take changes, place our bets on the roulette table and double down when it’s most uncomfortable.

Sometimes, our ability to accommodate the uncomfortable gets us into trouble.

Then we might miss the signs when the risk is too high.

Hauling ourselves over the minefield just to make it to the casino door. When the price of entry eats our entire stake. When we’re hanging on to the hope when the floor is sinking beneath our toes.

Skippy strategy: Listen when your gut says this one’s too risky; your gut has a habit of being right.

Category:
Decisions