This one’s for the mirror, and every senior member of the team … When was the last time you spoke with the customer? When did you last have an expansive,... Read more
I get it. There’s a perfectly excellent way to do things; we’ll cover all the bases, cross all the tees, make sure we’ve done our research, carried out every check,... Read more
How will you use the money? No, exactly, how will you use the money? It’s not enough to point to the marketing line in the budget, what exactly will you... Read more
That meeting – the weekly one, where everyone talks about their week but nobody really listens, where objectives are discussed and commitments are given but nobody really cares and accountability... Read more
No one cares that you’re going to do what you say you’re going to do, one day. They care, and can plan their own actions, when there’s a deadline. To... Read more