You can encourage them. You can chivvy them along. You can remind them that it’s worth their while. You can create incentives and time pressures and close-out offers. You can... Read more
The place to accelerate is after the curve. Before the curve, when you’re still working out your approach, when you’re unsure of what you’ll found around the corner, when there... Read more
There are always things crying out for attention. Some of them human, like customers or colleagues, some of them not, like product development and investment decisions. They’re big, they’re interesting,... Read more
Sometimes you just don’t know and you’re dealing with maybes. Maybe it will take this long, and maybe less or more. Maybe it will cost this much, and maybe not.... Read more
Customer’s are surprisingly less sure about what they want than you think. Particularly with complex products and services, particularly when they don’t appreciate the art of the possible, and particularly... Read more