Small supplier, working with a big customer. The big customer likes the small supplier because it’s nimble, it makes decisions and acts on them, it’s innovative, it’s dynamic. If we... Read more
There are always places you can cut corners. Take a more direct route that doesn’t deal with all the obstacles. It’s quicker, it’s easier, and it gets you where you... Read more
The first audience is always internal. For the presentation, the press release, the product launch. How do we clarify the story for them? How do we explain our position for... Read more
There are definitely times when you want to slack off. When the hour is late and the deadline is long and the day got away with you. And that’s ok.... Read more
Not every bet pays off. Not every new product finds its market. Not every hire works out great. Not every research turns into development. Not every visit turns a sale.... Read more