Some meetings are like a lovely chat. An interesting subject is put on the table, there are pros and cons, opinions range left-ways and right-ways, motivations from let’s-do-it to it’s-not-for-us.... Read more
Finishing a project is one of those rare moments when the world slows down a little bit. There’s that thrill of hitting the final Save, pressing Send, delivering the service... Read more
There’s always someone who thinks it’s obvious. The problem: nobody else agrees with the “obvious”. The symptoms: everyone pulling in slightly different directions, frustrating meetings, saying “in my head, it... Read more
If you get anywhere remotely close to your customer or your market, you’ll find a lot that’s wrong with their world. Inefficiencies, unnecessary steps, hidden and not-so hidden costs, out-dated... Read more
Everyone loves a summary. Chomping 214 slides of market research down to the five key points. The production report that distils a month’s effort into a column of outputs. The... Read more