To persuade?
July 20, 2016 9:17 am Leave your thoughtsHow would you persuade a teetotaller to buy your brandy? You could try talking about how the product embodies your connection with soil that’s been in your family for centuries.... Read more
Author Archives for Nick Shepheard
Recovery and adaptation
July 19, 2016 9:17 am Leave your thoughtsAthletes understand that whilst training puts their body under stress, it’s the recovery that makes them stronger. Whether the session is on the track or the bike, in the gym... Read more
Slack in the system
July 18, 2016 9:17 am Leave your thoughtsEvery jam on the motorway proves the problem of running at capacity. Add new stresses to the system … and everything suffers. It’s tempting to think that filling every day... Read more
Paid to think
July 17, 2016 11:54 am Leave your thoughtsAt least one version of the truth is that leaders get paid to think. There’s only so much actual ‘doing’ involved in leading, the rest is about considering and weighing-up and deciding,... Read more
Letting things slide
July 16, 2016 9:17 am Leave your thoughtsThe first time you see the graffiti in the car park, artistic or otherwise, it’s a shock. Indignant ain’t the word. “What the … ?” A few days later – it’s... Read more