It’s easy to prioritise when something is truly urgent and time is truly short. Without being melodramatic, we all know when these things happen and everyone makes allowances. Every other... Read more
There are very few blindsides. More often, you know something’s wrong. A feeling. Maybe it’s the negative space of non information that should be there but isn’t, or the sense... Read more
The first trick is to come up with a compelling proposition. Then the merry road that wriggles from idea to concept to pilot to launch. With any luck, marketing works... Read more
Complex situations are a soup of pro and con, upside and downside, judgement and rationalisation. They’re subtle. Nuanced. Balanced. Conflicted. Decision making is messy. Yet to be actionable, the decision... Read more
Not everyone likes their vegetables. Courgettes – what’s that about? But you can’t eat your favourite food at every meal. Home Ec had it right, we need all the major... Read more