Information superhero
July 22, 2015 8:21 am Leave your thoughtsCustomers want information. Nothing special. They just want to know what they want to know – how to use the product, to deal with your company, to fix their problem,... Read more
Author Archives for Nick Shepheard
The whole story
July 21, 2015 8:16 am Leave your thoughtsRemember those times when you absolutely know. They’re rare. Most of the time we’re not so sure. There’s a reason for that: if it was obvious, we wouldn’t be involved... Read more
Let them know
July 20, 2015 8:40 am Leave your thoughtsAlmost everything is a collaboration. And when people help – at the end of the meeting, for the introduction, after the effort, in the heat of the moment – you... Read more
Seeing the curve
July 19, 2015 8:06 am Leave your thoughtsEveryone’s busy with the day-to-day. There’s meeting to have, customers to visit, teams to build, products to develop, funding to find. It’s full on. You know the world is turning... Read more
Judgement
July 18, 2015 8:29 am Leave your thoughtsThere’s judgement, better judgement, and going against them. Judgement is everything that got you here. Better judgement is all the things you’ve done and all the things you’ve read and... Read more