Author Archives for Nick Shepheard

Dealing with noise

August 17, 2015 8:38 am Published by Leave your thoughts

Working your way through a decision making chain presents two inevitabilities: the same old questions keep coming up, you butt against vested interests. Dealing with old questions should get easier... Read more


Getting serious

August 16, 2015 8:47 am Published by Leave your thoughts

It’s easy to enthuse when there’s no commitment involved. Would you recommend this can of beans? Absolutely. That’s why opinion polls and “intention to buy” surveys waste our time. It’s... Read more


Roadblocks

August 15, 2015 8:59 am Published by Leave your thoughts

There are roadblocks. People who have authority and refuse to budge. Regulations that stop you doing what you want to do. Funding that falters. Unmovable forces. If it’s a human... Read more