How to price
April 28, 2009 5:25 pm Leave your thoughtsI’m involved in a couple of pricing conversations at the moment that both started, as they always do, with, “How much should I charge for …?” There’s questions, and then... Read more
Author Archives for Nick Shepheard
The urgency of doing
April 27, 2009 12:43 pm Leave your thoughtsOne of the world’s most famous inventors said, “I have been impressed with the urgency of doing.” Leonardo da Vinci, certainly knew a thing or two about getting things done.... Read more
Forget brand, build a reputation
April 25, 2009 10:48 am 1 CommentWorking in the business to business world I always feel a little bit uncomfortable when people talk about brand. As I’ve said, brand is a (marketing whodoo) word for reputation.... Read more
What’s wrong with HR?
April 23, 2009 10:48 am Leave your thoughtsMost HR departments do personnel administration, not human resources management. Back when I was hired for my first job, I spent a few minutes with someone from Personnel who walked... Read more
Is the back end bomb proof?
April 22, 2009 3:29 pm Leave your thoughtsI had two conversations in pretty quick succession that pointed towards the extremes of service we face every day. Both talking about (different) new products. The first, a “name” advertising... Read more