The smart money is on making products and services that exactly meet the demands of customer problems. You design features to make customers more effective or efficient or successful. You do...
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Any time you’re trying to work out what to do next, go talk to a customer. Customers have problems. I doubt they’ll say, “I’m so glad you’re here. Why don’t you...
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Two schools of thought:
1. Ask your customers what they want, then do what they say. 2. Don’t ask your customers what they want, they don’t know what’s possible anyway. Guess which... READ MORE
Leaders spend a lot of time in the driving seat.
Even when you’re in great shape — with maps studied, routes chosen and provisions packed — the demands of just making... READ MORE
This morning, as I came home from the pool a mother and toddler walked up my street. As I... READ MORE