And … Project X
They say they’ve done one thing when they’ve actually done another. They’ll tell you the cheque is in the post when it isn’t, the report is…
The shortest route to energise a project is to name it.
It’s the difference between … that initiative we’re trying to squeeze in to the space between every other project whilst continuing to do the day job and … Project X.
That initiative sounds like a lot of uninteresting work now that might just turn into a lot of uninteresting work for the foreseeable future.
Project X sounds like it could be fun, could actually have a start date and and end date, and might move the organisation forward in ways we can point at for the rest of our days.
Naming gives the project energy, focus, direction, and carves discernible time into diaries.
Dynamic names are obviously better than dull ones, and it’s handy if it fits.
Name then objective, or objective then name?
Doesn’t matter, but definitely both.
Skippy strategy: Give it a name to inject it with energy.
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Category:
Focus
In the best case, there was the plan. In the worst, there was the kinda-sorta fantasy-dream. Or maybe just an hint about how far you’d have…