January 19, 2026

It starts with doing nothing

Sticker

Stand in the middle for more than five minutes and you experience both signal and noise. 

The problem is knowing one from the other.

There are so many data points, so many opinions, so many vested interests and so much received wisdom. Standing there, in the middle, your job is to work out what’s important, what isn’t and what you’re going to do about either one of them, if anything.

It starts with doing nothing.

Taking in, at face value, everything you see and everything you hear.

Triangulate with everything you know, from experience – not everything you know because you were told absolutely, unequivocally, yesterday. Pick out the themes, dig into the sources, look for corroborating evidence.

Put pieces together. Formulate and test hypotheses. Work out who knows and what’s important.

And it probably isn’t the loudest talker or the latest data.

Skippy strategy: Work out for yourself what’s important.

Category:
Focus