May 18, 2026

The number itself

Writing image

Pipes

Your email, thoughts, conversations and every other damn place you look, all full of numbers. Profit or loss, turnover, pipeline, assumptions, funnel, conversations, customers, utilisation, production, cashflow, sales, income, throughput, stock.

Every one of them indicates something. Making it easier to tell, and maybe sell, yourself a story. Good or bad, going in the right or wrong direction, on the up, in line with expectations, something to worry about.

That pesky quantifiable number makes us think we know something.

Do we?

Pull back the veil.

What exactly is causing this number to be this number, on a granular, piece by piece basis? Without composites or averages, how is it made up? How did it come about and what does it mean?

Guaranteed, you’ll learn a little less respect for the number itself, a little more respect for the detail, and a whole lot about what’s going on.

Skippy strategy: Take a number.

Category:
Focus