Everything else
There’s always plenty of people who hold back for a little bit longer.
Who tie up and wait.
Who look for alternatives, and alternatives to the alternatives to…
We buy stuff – like time from our employees and service providers and products from our suppliers – add value to it all, and sell it for more money that it costs.
It’s a straightforward business.
The trouble comes when we make things complicated.
Like the meetings that go nowhere and the flip-flopping that wastes time and energy, like being wedded to out of date processes and inefficient suppliers and out of step staff (who we’d never hire today but can’t seem deal with). We waste time and resources on obvious non-issues, and trash more time worrying about yesterday rather than kickstarting the future.
It really should be a simple process of adding A to B to make C – and finding someone who wants to buy C at a profitable rate. (Simple, naturally, doesn’t mean easy.)
Everything else … noise and distraction.
Skippy strategy: Focus on the simple things.
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Category:
Skippiness
Customers will buy when they’re ready. Not when you want them to, not when makes most sense to you, not at the most objectively logical moment…