It’s cursory
Bringing new things into the world, whether a product or service or process or any kind of change, you naturally focus on the critical stage…
Support can be such a differentiator.
Too often, we put all our efforts into innovation, into building products and services that break new ground and enable step by step improvements wherever they land. And, because we’re smart, we work hard at influencing influencers so the world is ready just as soon as we are. We market and sell and sell and market to fill our pipelines and excite our customers.
But, doh!, most of us abandon our customers to work things out for themselves.
We turn our backs on them when they need us most.
Sure, we service parts and answer the phone, but it’s cursory.
We treat support like a cost centre … when we should see supported happy customers as the differentiator that they are.
Skippy strategy: Back up great products and services with the kind of support customers tell their friends about.
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Category:
Skippiness
In the end, the whole thing is made of details.
From the font size to the typeface to the web design to the product page to…