Maximum thrust
If you try building a full service proposition in a stack ‘em high sell ‘em cheap box shifter, or discounting out the back of a premium…
It’s always difficult getting things off the ground.
Inertia makes everything sluggish at the start. Before a wheel turns you need a compelling idea and some talented people with the time and enough cash to put juice in the engine and fire it into life.
Breaking inertia takes maximum thrust – and the stress can pull the frame to pieces.
There are no easy fixes. No formula of words is strong enough or bucket or resources big enough to guarantee making it off the launch pad.
In other words, the ground is sticky and the first few yards are the hardest.
Challenges like these shake your bones and put a twinkle in your eye.
Skippy Strategy: Even if this time it looks easy, accept that it’s always hard – and that’s good.
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Category:
Skippiness
Some of the best innovators are fast and loose with the facts. They don’t accept what they’re given, they squish things together, ignore received wisdom, build…