Pretty horses

Sometimes it feels like everything other than the thing you’re doing would be easier, and the idea of swapping horses can be seductive.

On your current ride, you see everything, you know where all the issues are, you speak to all the customers and know all their dissatisfactions, you’re aware of the weaknesses in the products and the processes and the people. You can’t not know. You spend all day, every day, dealing with it.

That other horse looks so good because all you see is the movement.

You don’t know the problems, the inefficiencies, the business model, the team you’ll need, the systems that underpin things, the thoughts and decision loops of the market.

The reality: every race is hard. Changing horses now, in the thick of it, won’t be faster, it will be slower. All you’ll gain is different problems.

Skippy strategy: Don’t be seduced by pretty horses.

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Skippiness