Stacking oranges

There are always things crying out for attention.
Some of them human, like customers or colleagues. Some of them not, like product development and investment decisions.
They’re big, they’re interesting, and they’re loud.
They cry out for attention, and they get attention. Lot’s of it and from high profile people.
Then there’s the other stuff.
Not crying out, not high profile. The ordinary stuff, that makes a difference but that isn’t glamorous, that everybody needs but treats as vanilla, that when it isn’t done or is done badly, everyone suffers.
Put it on your list. Shine some light on it. You’ll find it’s underfunded, underperforming, and unloved. And you’ll find it has the potential to be just as important and differentiating as the neon lit attention grabbers.
Because even stacking oranges can be a differentiator all on its own.
Skippy strategy: It’s extraordinary to do ordinary things well.
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