That teacher

That teacher you liked at school – the English teacher, the geography teacher, the biology teacher – that one. That was their positioning. It helps to differentiate their position in the school relative to other teachers with others areas of expertise. Nothing about their position defined who they were as a person or limited their adjacent skills, their interests, their passions, the other things they could do with their time. Nothing about their positioning diminished who they were as a person or a member of the community or the value they were able to add in a thousand different ways. It didn’t limit them, it was their your core strength.

Same with you. Your positioning, the positioning of your team or your business, helps everyone understand the area of expertise you’ve chosen to occupy. It helps you know what to do to cement that expertise. 

Skippy strategy: Help everyone understand your core strength.

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Skippiness