The leapers
Taking new things to market, you’ll be asking someone on the other side of the table to take a leap of faith. Without the benefit of direct experience or evidence, they have to be prepared to put some blend of their money, time and reputation on the line in the belief that you or your product can do what you say it can do … and that’s a leap.
And it’s not for everyone.
The biggest category of people it won’t fit is those who just don’t like leaping. It’s not in their nature or not in the job description. Forget them.
Next, those who sometimes leap, but not for you, and not today. Something about your story or your timing is off. Move on.
Your market? The leapers – some (Geronimo!) love to leap, some want to leap, some will leap on the merits.
Skippy strategy: Work with the willing.
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Skippiness