November 25, 2023

Two snowballs


It’s so tempting. To pursue multiple options with equal attention, to spread our bets, to hedge choice A with choice B – playing both hands – in the hope that if one doesn’t pay off, the other surely will. That we’ll look more attractive because we’re broader and we’ll be safer because we’ve spread our risk. And a bonus: we’ll keep everybody happy as they pursue their personal preferences – each to their own technology, market, location, option.

It might work. It’s possible that from the outside, our customer will appreciate the generalist approach, that rolling two snowballs in different fields will somehow make more sense than rolling them in one. Probably not though.

If you operate in any field that benefits from snowball effects (don’t we all?), roll your snowballs one at a time. Make a choice, and make it work.

Skippy strategy: For greatest growth … one snowball at a time.