Know more
December 16, 2021 11:17 pm Leave your thoughtsWhen you’re selling, your job is not to convince anyone that they need what you’re offering. Your job is not to pursue, persuade or pin down. Your job isn’t about... Read more
Author Archives for Nick Shepheard
Go there
December 15, 2021 11:17 pm Leave your thoughtsIf you start with no idea other than there is something worth pursuing, you’ll spend a lot of effort and time finding something worth pursuing. Or, as the Mad Hatter... Read more
For the user
December 14, 2021 11:17 pm Leave your thoughtsSometimes, the customer will get in its own way and prioritise something other than its own users. It will think in terms of ease, or cash, or vested interests. It... Read more
Everything after
December 13, 2021 11:17 pm Leave your thoughtsBringing new ideas to the world naturally makes you focus on the bringing part and the new part. The new is the thing, the what, the new way of doing... Read more
Worth it
December 12, 2021 11:17 pm Leave your thoughtsIt all starts with a great product. It may not be all about the product. It’s the alchemy of product and people and vision and passion and planning and production,... Read more