Sometimes, you just don’t get it. When the marketing guy’s explaining the new campaign, when the technologist is jumping around to explain but it doesn’t sound like they get it... Read more
Awake in the night, managing things in your head, it goes three ways. Maybe you’re an optimist. Maybe you see gaps in the traffic that aren’t really there. Maybe you’ve... Read more
Every organisation right-sizes its processes for its core client. Anyone wanting to work with consumers has to make its operations fit a person by person customer base. In the high... Read more
We could do this. And to do it properly, we could do this and this and this and this. And that means involving them and them. Maybe we could hook... Read more
Small supplier, working with a big customer. The big customer likes the small supplier because it’s nimble, it makes decisions and acts on them, it’s innovative, it’s dynamic. If we... Read more