Cement the love
January 7, 2018 11:17 pm Leave your thoughtsCustomers want a product they can trust – one that performs, is delivered as expected, and is consistent over time. When they get what they want from a supplier …... Read more
Author Archives for Nick Shepheard
Manage the balls
January 6, 2018 11:17 pm Leave your thoughtsAssuming for now that you have great products and excellent marketing, and that customers are beating a path to your door … what happens next? Some customers will sign whilst... Read more
The bliss of ignorance
January 5, 2018 11:17 pm Leave your thoughtsWhen resources are tight, you can hope … or you can work the problem. Hoping is choosing the bliss of ignorance. When you kinda-sorta know what’s going on, when you’re... Read more
The bridge
January 4, 2018 11:17 pm Leave your thoughtsYou spend a lot of time, attention and resource to make your product or service hit the niche it’s designed to fit. You put effort into your marketing so everyone... Read more
A voluntary kick
January 3, 2018 11:17 pm Leave your thoughtsWhen you’re in the fog, buried in the day-to-day, your eyes dropping to your shoes as you put one foot after another, dealing with one firefight after the last, focusing... Read more