What’s working?
October 12, 2016 8:01 pm Leave your thoughtsAnytime you like, you can take your pulse. It’s right down there, in touching distance, at the end of your arm. Very handy, and on occasion, very useful. Bu-boom. Bu-boom.... Read more
Author Archives for Nick Shepheard
It’s complicated
October 11, 2016 9:19 am Leave your thoughtsCustomers have complicated problems and there’s plenty of complexity in what you do to help. You wrassle products and services and processes and systems and people into a coherent proposition... Read more
Their job
October 10, 2016 10:52 pm Leave your thoughtsIt isn’t the buyer’s job to make your life easier. It’s their job to decide: what they want, how much they’ll pay, where and when and who. When they’re looking... Read more
The next stage
October 9, 2016 9:19 am Leave your thoughtsSometimes if feels like you’ve done everything before, that the only things that’s changing is the date. That you’d like to get to the next stage if only you could... Read more
Detail, schmetail
October 8, 2016 5:51 pm Leave your thoughtsYes, the devil is in the detail. Yes, there’s a difference between spot on and just a little bit off. Details are the atoms that make the matter – and... Read more