Experience is conditional. In a corporate cocoon, you get used to sure footedness. Every step placed carefully, protected by a web of systems and security and structure. A bit slow,... Read more
Some time ago, without fuss or anyone noticing, things got off plan. Someone needed a quick fix to a short term question and made an obvious choice. Just a tiny... Read more
There are seventeen airplanes in some stage or readiness for take off. Pushed back from the gate, on their way to the runway – ready to move into place, unleash... Read more
Nothing about making difficult decisions is easy. So we agonise, work the angles, squeeze for data, seek advice, mine for insight. The whole game is laced with worry, “What if... Read more
Customers want information. Nothing special. They just want to know what they want to know – how to use the product, to deal with your company, to fix their problem,... Read more