Every project goes through phases characterised at the extremes by worry and excitement. Every project chews through resources – time on the calendar, human effort and emotion, use of equipment,... Read more
You can throw all the marketing effort you like at telling customers what you want them to believe. Some of it will stick to people who’ve never used your products... Read more
There are always a lot of moving parts. Frustrating and reassuring in equal measure, most of them don’t move very far or very fast. Plans are founded on assumptions of... Read more
Rub two technologists together for long enough and they’ll spark a new product. Leave them longer and the feature list grows. Maybe one day they’ll take it out to meet... Read more
Any time you have to educate your market – about their problem, why they should care, your solution, the technology involved, your business model – it’s expensive. The more variables... Read more