What to name a company
Whether to name your company Bland or not is one of those decisions you'll live with for a while - a few months at least and probably for years. It can be tough though... READ MORE
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Results for the category: Making Promises
What’s wrong with naming your company Bland?
When Mark Twain said,
"The difference between the almost right word and the right word is the difference between the lightning bug and the lightning"
he wasn't talking about naming a new power generating company.... READ MORE
Making promises
To get customers you have to get in the market, and being in the market means being in the marketing business. Where is your marketing now?
- Are you making promises?
- Are you making... READ MORE
Business Cards Aren’t Clever
At a conference yesterday I managed to snag nine business cards. Not actually a good thing as I didn't ask for any. I guess I stuck my had out when they were offered so I... READ MORE
Brand and Positioning
What's the difference between brand and positioning?
I've been wriggling around this one for years. Part of the problem is that everyone uses them to mean something that they are talking about, and not even... READ MORE