A short cut to the short list
When I went to see Jack Welch speak on management, I knew... READ MORE
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Results for the category: Making Promises
Doers do things
I've been a fan of the Honda ads for a long time. The first one I remember getting all evangelical about, in 2006, featured the line, "It's good to hate." Officially about their new diesel... READ MORE
How to price
I'm involved in a couple of pricing conversations at the moment that both started, as they always do, with, "How much should I charge for ...?"
There's questions, and then there's BIG questions? Charge too little,... READ MORE
Is the back end bomb proof?
I had two conversations in pretty quick succession that pointed towards the extremes of service we face every day.
Both talking about (different) new products. The first, a "name" advertising guy, said,
"It's possible to... READ MORE
Time to ship?
I've spent a lot of time thinking about names recently. Working in a team, we've come up with a bunch of alternatives and pretty much settled on one. On the way through though, someone asked,... READ MORE