Boldly going
If you were in the business of selling running shoes, it’s unlikely you’d spend your time stopping obviously unfit people on the street to convince them…
The greatest obstacle to starting new commercial relationships, 10x’d when entering a new world, is fear of getting shafted.
We worry about being naive, we double check and try to corroborate everything, we look for signs, danger, we tread carefully, move slowly and always always always trust more the devil we know.
In other words, we’re risk averse. We know we want to get on with it, but we’re afraid of moving too quickly, committing too early.
Smart and frustrating at the same time. For everyone.
But at least we’re here. Exploring possibilities. Seeking out new life. Boldly going.
The alternative? Stuck to what we’ve always known, where we’ve always been, doing things we’ve always done. We don’t want that.
What’s true for us is true for customers.
Afraid of being shafted but boldly/timidly going. At least they’re here.
Skippy strategy: Seeking out new life, and gaining perspective, takes time.
Get a daily nudge by subscribing to email updates.
Category:
Skippiness
Taking services out to meet the world, the world doesn’t only meet the service, they meet you. Which means two levels of the know-like-trust continuum.
Introducing a…