Equal energies

Let’s assume for the moment that the process goes something like this:

1. Have the idea

2. Build it

3. Sell it

And let’s also assume your plan is the same as most plans for these kind of things.

With that set up … where do you spend most of your time?

It’s all about implementation, right, so 2?

That’s the standard plan, not the realistic one. Reality demands more respect for the time working the idea into a good one and way more shoe leather taking it out to meet the world. Probably the same effort here as coaxing the thing into life.

The reason? They’re all deeply human and iterative. (For which, read Hard)

Anything else underplays the rarity of squeezing out the good ideas off the bat, and assumes it will sell if you chuck it over the wall – which it won’t.

Skippy strategy: Equal energies and a long haul.

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Skippiness