Mouse problem
It’s in our nature to always want more. More revenue, more gross profit, more net profit, more performance, more production, more leads, more customers, more…
Let’s make the assumption that you’ve got a better mousetrap right there in your bag. You understand the problem better than the next guy, you’ve engineered the right solution at the right price and the time is now.
What’s next? What have you forgotten? Why isn’t the world beating a path to your door?
Two reasons:
– They don’t know. They’ve never heard about you or your mousetrap or why they should believe it’s better even if they have.
This is a marketing problem. Get out them and tell them. Give them proof. Sell.
– They’re busy with something else. They’re thinking about almost anything except mice right now so you come under the category of inconvenient-non-priority.
Reality: nothing you can do about that.
And it’s still a marketing problem.
Find someone else to tell, someone who’s actively trying to solve their mouse problem. Find them now.
Skippy strategy: Time and place.
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Category:
Skippiness
We all pull punches.