Running shoe friends
Most times, all we need to do is crack on.
Our day-to-day involves doing a bunch of things we know how to do, for people in places…
If you were in the business of selling running shoes, it’s unlikely you’d spend your time stopping obviously unfit people on the street to convince them of a) the efficacy of running in general, and b) the benefits of your shoe in particular.
Not because your products aren’t good, but because these people aren’t in the market for your products.
It might work but it’s a low-probably strategy.
More likely, a no-probably strategy.
What advice would you give to your running-shoe friends?
You’d probably suggest something smarter. You’d suggest putting your name and your products in places where running shoe buying people hang out. People who already know they want running shoes and are actively looking for solutions that solve their problem.
Now you can have a conversation.
Skippy strategy: Selling isn’t about educating the unwilling into buying. It’s about helping those already in the market to find their way.
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Category:
Skippiness
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