The back end
As the earth spins and the sun goes up and down, there are things you have to do every day.
Every.
Day.
Maybe the biggest daily challenge of them…
It’s tempting to think it’s all about the front end.
The glossy face-the-world sparkle we present every time we turn on the lights and open the curtain. From the marketing finesse in our website and twitter to the strategic thinking in our proposition and story, our creative muscles tap out the beat as we Sing out, Louise.
But the real work, the cash the cheque work, the keep customers and build your reputation work, the ability to actually do what you say and do it brilliantly … is all in the back end.
Systems, processes, project management, control surfaces, operations, measurement, resources, oversight, teamwork. The creativity to work out how to do it and the discipline to get it done, to push through obstacles, to not over promise, to never under deliver.
Leadership and management, front and back.
Skippy strategy: Let Me Entertain You … with my engine room.
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Category:
Skippiness
There’s something so specific in writing things down that it changes expectations. Without much effort, an idle thought, a hope, a notion can grow legs…