Until we know
Look out there, it’s looking darker. Clouds are forming. It might not rain, but maybe it will. Perhaps we should sit it out for a while and see what happens. You know, wait until things look a bit clearer. Until we know.
There’s always plenty of reasons to wait. To keep on doing what you’ve always done just in case your suspicions about wrong about the future, that the market won’t turn or the technology isn’t ready or you don’t have the runway.
It’s a reasonable idea, right? Much safer to sit tight and see what happens.
Problem is … if you sit … you’ll stay where you are. Nothing will change except the date.
Much better … don’t sit tight … don’t stand still.
Take it easy if you have to, pay attention to the conditions, and deal with what you see.
Skippy strategy: Sort yourself out for the conditions, and move forward.
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Skippiness