There’s nothing about a difficult decision that makes it easy. Hmm. Maybe it’s difficult because it’s a close judgement call and the consequences are large. Maybe it’s because objectively the... Read more
If you were in the business of selling running shoes, it’s unlikely you’d waste your time stopping obviously unfit people on the street to convince them of a) the efficacy... Read more
One of the difficulties of starting new commercial relationships, especially when entering a new world, is fear of getting sharked. We worry about being naive, we double check and try... Read more
Taking services out to meet the world, the world doesn’t only meet the service, they meet you. Which means two levels of the know-like-trust continuum. Introducing a new service to... Read more
Wouldn’t it be lovely if time stretched so you could do all the things you want to do and still have time for the things you have to do. Actually,... Read more