Author Archives for Nick Shepheard

Confuse them

February 5, 2017 9:17 am Published by Leave your thoughts

There are so many winning strategies. Higher, faster, cheaper, clearer, better, easier, partner, corner, conquer… Ultimately, they all turn on gaining interest and patronage from customers. To do that …... Read more


A branch line

February 1, 2017 9:17 am Published by Leave your thoughts

By the time you’re in your stride, maybe last week, maybe a decade ago, things are chugging away on the mainline. Ta-pu-ka-ta-pu-ka-ta. Customers, projects, people, products come. Customers, projects, people,... Read more