Hold their hand
It’s a rare customer that knows exactly how to make the best of what they buy.
Some are expert, tearing through packaging and extracting all the value without a second thought.
Most need...
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Too much to do.
Too many projects.
Too many priorities.
Too few people.
Spread too thin.
Endless to-do list.
Missing every deadline.
Not enough hours.
Inching forward on fifteen fronts, jumping forward on none.
The busiest people get the most...
Whether it’s to build something new or do something specific, whether it’s a project team with an end game or if it serves a never-ending need, every team exists for...
I don’t care about ease-of-use unless I first understand the value-of-use.
You need both. Developers should do everything in their power to make the product simple to use and marketers should hone...
Duane's Depressed is the third book Larry McMurtry’s Last Picture Show series.
As the title suggests, Duane’s life could be better. So he does something about it. He passes control of his...