Forget brand, build a reputation
Working in the business to business world I always feel a little bit uncomfortable when people talk about brand. As I've said, brand is a (marketing whodoo) word for reputation. Most of us should... READ MORE
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Results for the category: Keeping Promises
Is the back end bomb proof?
I had two conversations in pretty quick succession that pointed towards the extremes of service we face every day.
Both talking about (different) new products. The first, a "name" advertising guy, said,
"It's possible to... READ MORE
Time to ship?
I've spent a lot of time thinking about names recently. Working in a team, we've come up with a bunch of alternatives and pretty much settled on one. On the way through though, someone asked,... READ MORE
The cult of done manifesto
What happens when the slow controls the quick? Sometimes the quick gets stuck.
Bre Pettis and Kio Stark may have the antidote.
- There are... READ MORE