Not everyone appreciates your art.
Different customers make different choices even when they’re buying the same type of product. Some value price, some quality, some location, some get excited by...
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In an ideal world, you’d know what value your customers are buying.
Sure, the container for that value is your product or service, the line item on the invoice, but the...
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It’s so easy to get away with good enough.
It hurdles the bar.
Maybe only just.
But over it sails and lands on the other side ready to get on with the next...
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It’s a little bit tempting to think of information as personal property, proprietary, power.
That if you know something, it’s your little nugget to do with as you please.
That you can...
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With the best will in the world, with the best of intentions, and even with the kind of charm and grace you bring on your best days - some one,...
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